Our Story
MemberVerse (by Aarna), founded by Meena Metha in 2016, emerged as a consulting firm focused on developing innovative applications on the Salesforce platform. Recognizing Salesforce’s significant improvements in low-code tools, Aarna aimed to leverage these advancements to reduce implementation and maintenance costs while enhancing scalability. Meena assembled a dedicated team to develop the first low-code AMS solution built on the Salesforce platform.
MemberVerse successfully built a solution that not only reduces implementation and maintenance fees but also offers exceptional scalability and flexibility. This innovative approach underscores MemberVerse's role in pushing the boundaries of what’s possible with Salesforce and low-code development, setting a new standard for efficiency and effectiveness in association management software.
Timeline
2014
Independent Salesforce Consultant
In 2014, Meena Metha, then a Salesforce consultant, observed that her clients, despite initial satisfaction, faced ongoing challenges with the costs of maintaining custom code, particularly Apex and Visualforce, and managing system updates. At the same time, Salesforce was heavily invested in R&D to enhance the platform's build capabilities. This investment aimed to enable companies to develop functionalities using intuitive configuration tools, reducing reliance on Apex and Visualforce and addressing some of the challenges clients were experiencing.
2016
Aarna is Founded
In 2016, recognizing the improvements to Salesforce’s platform, Meena founded Aarna, a consulting firm focused on developing applications within Salesforce. Aarna aimed to use Salesforce’s tools to cut implementation and maintenance costs while boosting scalability. Despite significant reductions in development, implementation, and maintenance expenses, challenges persisted due to continued heavy reliance on Apex and Visualforce. As a result, Aarna sought to develop new strategies and solutions to minimize reliance on custom code and better leverage the platform's evolving capabilities.
2019
MemberVerse: Unmanaged Package
By 2019, Salesforce had made significant advancements in refining its technology stack, leading to a significant shift from custom coding to configuration-based tools. Simultaneously, Aarna began migrating a member-based organization from their existing Salesforce AMS solution to MemberVerse AMS, an unmanaged AMS package built entirely on the Salesforce platform. Utilizing state-of-the-art Salesforce technologies, Aarna provided a streamlined AMS solution with minimal reliance on custom code.
2022
Developing MemberVerse: Managed Package
By the end of 2022, Salesforce had made significant improvements to its low-code tools, which helped minimize the need for custom coding. Leveraging these advancements, Aarna began developing a low-code AMS solution entirely native to the Salesforce platform. To ensure the solution's success, Aarna brought together a team of technology experts, subject matter experts, consultants, solution architects, developers, and associations throughout the building phase.
2024
MemberVerse Released on the Salesforce Appexchange
MemberVerse AMS was submitted to the Salesforce AppExchange review process and passed successfully on July 25, 2024, after resolving a single data field encryption error. This achievement underscores the quality of the product's design and development. Over the course of 2.5 years, our team of more than 20 developers, consultants, solution architects, subject matter experts, and associations dedicated over 10,000 hours to bring MemberVerse AMS to life.